AMAZON ADVERTISING HELP
Your ads are getting clicks. Where are the sales?
Amazon pay-per-click advertising, often called PPC, charges for clicks. Those clicks still need to become worthwhile orders. We look at the search terms, the product page, and the numbers behind each sale before recommending more spend.
Review my Amazon adsTHE SHORT ANSWER
Check which searches are using your budget, whether the product is available to buy, and what shoppers see after clicking. Compare ad results with your product margin. A high advertising cost of sales, or ACOS, is a signal to investigate, not a complete measure of business profit.
WHAT TO CHECK FIRST
Find the cause before changing everything.
- 01
Agree what success means
Set the goal for each product: learning what sells, attracting new customers, or generating profitable repeatable orders. Use the same reporting period when comparing performance, and account for the conversion reporting window before treating recent clicks as final results.
- 02
Read the actual search terms
Review the search term report to see which customer searches produced clicks and orders. Separate relevant terms from poor matches. Keywords you selected and searches people used are related, but they are not always the same.
- 03
Check the page after the click
Review the price, main image, product explanation, availability, and delivery information together. Ask whether the page answers a shopper’s basic questions. A campaign can bring the right person to a page that still leaves them uncertain.
- 04
Adjust with a reason
Use evidence to prioritize targeting, negative keywords, bids, or budget changes. Record what each change is meant to improve. We avoid blanket rules that treat a new product and an established bestseller as the same situation.
- 05
Measure against the cost of a sale
ACOS is ad spend divided by ad-attributed sales. The acceptable level depends on costs, margin, and your objective. We connect campaign reporting to those business inputs so a better-looking advertising number does not hide weaker overall economics.
HOW MYAMZTEAM HELPS
A team to work
through it with you.
We review the issue, explain the options and agree what to do next. The scope depends on your products and account.
See the service- A campaign and search term review tied to your actual product goals.
- Coordination between advertising decisions and the creative or listing work they reveal.
- A prioritized improvement plan and reporting that explains what changed and why.
COMMON QUESTIONS
Clear answers.
A useful next step.
What is a good ACOS for my product?
There is no single target that fits every product. We consider the margin available before advertising, the stage of the product, and your goal before setting a working target.
Should I stop every keyword that has not made a sale?
Not automatically. Consider relevance, the amount of evidence, and whether conversions have had time to appear. Obvious mismatches and limited data need different decisions.
Can you guarantee a lower ACOS?
No. Auction prices and shopper behavior change. We focus on accountable decisions, clear reporting, and product-level economics rather than promising a fixed performance number.
GET HELP
Let’s look at your situation.
Tell us your brand and what is happening. No passwords or confidential documents needed to start.