Understand product economics
Build contribution-margin models at the ASIN level to make the catalog’s economics visible.
SELECTED WORK / Firearm accessories
Bringing campaign decisions closer to the margin.
Campaign efficiency across a broad catalog.
THE WORK
ASIN-level contribution-margin modeling and campaign restructuring around product profitability.
Rework the campaign structure
Organize advertising around product profitability and the opportunities within the catalog.
Review spend in context
Connect campaign efficiency to total sales and contribution, rather than treating an advertising ratio as profit.
YOUR NEXT MOVE
Let’s connect the next steps.
Bring your goals and your current setup. We’ll help define the support that fits.